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Western Star to play role in reality series

REDFORD, Mich. - Western Star has agreed to supply loaner trucks to participants of a new CMT reality show called "Trick My Truck."...


INTO AFRICA: The September issue of Truck News included a feature on Mammoth Trucks, a B.C.-based company that custom-builds used trucks for customers in Africa. The Canadian-built trucks are converted to cabover engine, right-hand drive configurations to meet the needs of freight haulers in Africa and around the world. This is the first Mammoth produced by the company and destined for a well-known trucking company in Africa. It was driven to Ontario by Mammoth owner Geoff Gogle before being shipped to Africa in late November. The truck handled the cross-country trek admirably, Gogle told Truck News, before it was loaded up and shipped across the Atlantic. Mammoth already has orders for four more trucks.

INTO AFRICA: The September issue of Truck News included a feature on Mammoth Trucks, a B.C.-based company that custom-builds used trucks for customers in Africa. The Canadian-built trucks are converted to cabover engine, right-hand drive configurations to meet the needs of freight haulers in Africa and around the world. This is the first Mammoth produced by the company and destined for a well-known trucking company in Africa. It was driven to Ontario by Mammoth owner Geoff Gogle before being shipped to Africa in late November. The truck handled the cross-country trek admirably, Gogle told Truck News, before it was loaded up and shipped across the Atlantic. Mammoth already has orders for four more trucks.


REDFORD, Mich. – Western Star has agreed to supply loaner trucks to participants of a new CMT reality show called “Trick My Truck.”

The show, which will debut in January, involves complete truck makeovers for owner/operators. Their renovated trucks will include everything from plasma flat-screen televisions to luxurious new upholstery in the cab and sleeper. The work is being done by Missouri-based Chrome Shop Mafia.

While the work is being done on the owner/operator’s truck, Western Star is lending them a brand new tractor so they can continue to run their business.

The loaner trucks include three 2005 4900 EX LowMax trucks with 82-inch sleepers, a 2005 4900 SA with an 82-inch sleeper and two 2006 FAs with 68-inch sleepers. Western Star says the trucks are spec’d with powerful components and top-of-the-line comfort features.

The trucks will also be decked out with “Trick My Truck” and Western Star graphics, inside and out.

“We are very excited to team with “Trick My Truck” to provide these deserving owner/operators with our high-quality trucks so they don’t miss a day of work,” said Ann Demitruk, director of marketing for Western Star Trucks. “We believe the drivers will be pleased with the comfort, premium design, reliability, and outstanding ride of their loaner Western Star.”


Truck News

Truck News

Truck News is Canada's leading trucking newspaper - news and information for trucking companies, owner/operators, truck drivers and logistics professionals working in the Canadian trucking industry.
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