SASKATOON, Sask. — Owner/operator Sasa Gavranovic has won a new Ford F-150 truck as part of Yanke’s “Be the One” safety program.

The program, launched by Yanke in 2009, incorporates online training, safety breakfasts, seminars, signage, logos, decals, presentations and various social media reminders – all encouraging safety. The program is targeted to all staff, both on-road operators and those working in terminals across Canada.

The company says the program focus is on safety, “but most specifically, personal attitudes, behaviours and core values, and how that impacts how you approach your work each day. Critical to this is information sharing, emphasizing the awareness of potential emotional, financial and physical loss that might occur,” Yanke officials said in a release.

“Yanke wishes to congratulate all of its professional transport operators and staff for their commitment to Be the One and helping make the roads a safer place for all of us,” said Yanke president and CEO Russel Marcoux.

As part of the program, Yanke holds incentive draws for all operators that meet qualifying criteria. In addition to awarding cash prizes each month, Yanke awards a grand prize of a pick-up truck of the winner’s choosing, valued up to $50,000. This year, Gavranovic’s name was drawn from 437 eligible professional transport operators as the grand prize winner. He received his prize while attending the recent “Be the One” safety seminar in Brampton, Ont.