MISSISSAUGA, Ont. — Vikas Gupta has joined Pride Group Enterprises as its new senior vice-president for sales and operations.

Gupta previously served as a top sales associate for Arrow Truck Sales, where he won many awards and was a member of the company’s President’s Club.

He joins Pride, which is involved in the sales, rental and leasing of new and used trucks and trailers as well as logistics and transportation.

“The addition of Vik to our team will help propel our company forward to meet our near term objectives not just in Canada, but throughout North America and worldwide,” said Sulakhan “Sam” Johal, CEO and president of Pride Group Enterprises. “Vik has a proven track record, the respect of his colleagues in our industry, and most importantly, he understands how to build a team of sales professionals and be productive. He’s the ideal candidate for this position and I’m thrilled to have him aboard.”

“The move to Pride Group Enterprises offers an exciting and very timely opportunity to accelerate its growth and deepen its global market presence. I am looking forward to working closely with Pride’s executive team in leading through the next phase of its evolution, building on the company’s solid foundation of financial and operational strength,” added Gupta.