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Cat reorganizes to better serve growing customer base

PEORIA, Ill. -- Caterpillar has announced it's expanding to better serve its growing customer base and to provide s...

PEORIA, Ill. — Caterpillar has announced it’s expanding to better serve its growing customer base and to provide streamlined support to its 2,500 service outlets.

The company says the growth is necessary now that it has achieved an active population of more than 1.2 million Cat engines operating on the road today.

“There are more on-highway vehicles running Cat power than ever before – this is a direct result of Caterpillar investing in our breakthrough ACERT Technology which users tell us delivers significantly improved customer value in terms of fuel economy, lower maintenance costs, higher reliability and longer life-to-overhaul,” said Jim McReynolds, general manager, Caterpillar Power Systems North America. “At a time when some of our competitors have reduced the number of field representatives they provide to serve customers, we are putting even more emphasis on getting closer to our customers and are placing additional resources where the engines are operated. As the industry leader, customers look to us to set the standard for excellence in sales and service, and that’s our aim.”

The reorganization will result in all North American on-highway and commercial product support functions and on-highway engine sales being brought under the umbrella of an expanded Power Systems North America Department. McReynolds will lead the expanded on-highway department as well as the international on-highway group.

The original six geographic regions have now been expanded to 11 new districts, with one district team office being located in Toronto, Ont.

“This newly expanded department is committed to a single goal–world-class sales and product support for all North American customers,” McReynolds said.

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