Dealer Network Remakes Itself at Expocam

by Ingrid Phaneuf

MONTREAL, Que. – Montreal area Freightliner dealers are joining forces to create a new dealer network.

GloboCam, unveiled at Expocam 2003 at Place Bonaventure in Montreal, will consist of three Montreal area truck dealers offering Freightliner, Western Star and Sterling products.

The newly formed GloboCam will employ nearly 200 at three dealerships located in Pointe-Claire, Boucherville and Anjou and will account for roughly 40 per cent of the Montreal area market – about $125 million per year, according to company officials.

Currently, there are about 7,000 trucks sold by GloboCam’s member dealerships circulating in North America.

“Today I’m very happy and very proud to be able to offer our customers something which responds to all of their needs,” said GloboCam president Pierre Fournier. “Our reputation with transport industry professionals was already very good, but with the addition of Western Star to our product offerings, we can now satisfy the demands of our clients with one of the most comprehensive offerings in Canada.”

The addition of Sterling and Western Star to GloboCam’s product offering is not expected to affect the sales of the original Freightliner product, Fournier said.

“We expect very little overlap simply because the products are positioned so differently in the market,” Fournier said, harking back to remarks made by Freightliner officials during the Freightliner convention held in Las Vegas in September of this year.

“Freightliner trucks are for over the road, Sterling is positioned for vocational applications like construction, refuse, and food and drink delivery and Western Star is being developed as the truck for the owner/operator,” Fournier said.

GloboCam is expecting 2004 through 2006 to be banner years, Fournier added.

“We’re aiming to raise our current 40 per cent market share to 45 per cent thanks in part to our new product line and we’re aiming to sell more than 800 trucks next year,” Fournier said.

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