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Michelin renews deal with Robert Bernard TRM

LAVAL, Que. -- Michelin Retread Technologies has extended its agreement with its first Canadian retreader Robert...


LAVAL, Que. — Michelin Retread Technologies has extended its agreement with its first Canadian retreader Robert Bernard TRM Ltee.

"We are pleased to renew our strong partnership with Robert Bernard (TRM) Lte," announced Guy Pekle, president of Michelin Retread Technologies (Canada). "As the demand for MRT products strengthen and our growth continues, we remain committed to finding lower cost solutions for customers."

"We are proud of this milestone and we hope to expand the distribution of our MRT products in the near future," added Jocelyn Bernard, vice-president of Robert Bernard TRM Lte. "Our existing structure allows for the sale of high-end MRT products on the road, via our retail distributors and Michelin partners. We are confident that market response will be as good as it has been for the last five years where we have seen consistent, annual growth."

Michelin boasts 230 points of sale for retreads within North America. They focus on proven tread designs and high-quality standards, the company says. MRT treads are built with Michelin proprietary tread rubber compounds and designs, enhancing performance.


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