REDFORD, Mich. — Western Star and Sterling have relocated their headquarters here, including all sales, marketing, dealer operations and financial departments.
“The Western Star brand has tremendous momentum, with sales, production, and popularity on the rise,” said John Merrifield, senior vice-president of sales and marketing for Western Star Trucks. “To add to this momentum we will capitalize on the technical benefits and strategic advantages that we will receive from our partners at DaimlerChrysler, who we’ll be sharing a roof with at the Redford facility. This is the right time to make this change and we are all very excited.”
On behalf of Sterling, Merrifield said: “We are excited to move to the Redford facility as it is already home to other DaimlerChrysler operations, which will provide valuable resources as the Sterling brand continues to grow. This move will prove to be beneficial to our customers as we use these resources to continue introducing and enhancing new products and options to our line of tough work trucks.”
Merrifield stressed the transition will be seamless to Western Star and Sterling customers and added there will be no interruption or changes in the craftsmanship or quality that goes into the trucks. Since 2000, Western Star has been based in Willoughby, Ohio and Sterling has bee located there since 1998.
Western Star trucks will continue to be built in Portland, Oregon while Sterling trucks will be manufactured in St. Thomas, Ont.
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