Yokohama strengthens marketing team

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COQUITLAM, B.C. — Yokohama Tire Canada has announced it has boosted its marketing team with the addition of executive Brad Sherwin.

The company says Sherwin is a seasoned marketing executive with experience in the automotive industry and retail support.

He will assume the role of marketing communications manager for Yokohama in Canada, effective immediately. Sherwin will be in charge of advertising and Internet activity, retail promotions and public relations for all product lines.

He brings both corporate and agency experience to the table, having worked with companies such as Volkswagen and A&W Food Services of Canada. Sherwin will be based in the Yokohama head office in Coquitlam and will work alongside Henry Pietraszek, director of marketing.

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