TORONTO, Ont. — Ontario law enforcement officers charged 28 drivers over the weekend under tough new speeding regulations that allow police to impound the drivers vehicle when caught driving 50 km/h over the limit.

Drivers busted excessively speeding over the weekend had their car impounded for seven days and also had their licence suspended for one week and were fined a minimum of $2,000. The first charge under the new rules was issued at 12:01 a.m. Sunday, the first day the new rules took effect.

Police say they are embracing the new legislation which allow them to send a serious message to speeders and aggressive drivers. Some drivers charged under the new rules were caught speeding in rental cars, which are now impounded.

“We’re trying to make aggressive driving as socially unacceptable as drinking and driving,” Sgt. Cam Woolley told local media.

So far this year, 340 people have been killed on Ontario highways, up from 329 a year ago. Eighty-seven of those deaths were caused by speeding or aggressive driving.