Bendix takes anti-counterfeit message to the airwaves
ELYRIA, Ohio — Knock-off truck parts flooding North American shores is of grave concern in the trucking industry, says Joe McAleese of Bendix Commercial Vehicle Systems.
Speaking on ABC News’ Good Morning America, McAleese said cheap counterfeit products, mainly from overseas, have the potential of being defective and could have an impact on highway safety in North America.
Bendix was among multiple sources from various industries speaking on the possible dangers of counterfeit vehicle parts and components.
“You need to know who you’re buying product from and that they are trusted, authorized sources,” McAleese said in response to a show producer’s question about how consumers can ensure they’re using genuine parts. “Counterfeiting’s impact is more than revenue and brand. It has everything to do with highway safety.”
Bendix, a charter member of the MEMA Brand Protection Council, has successfully instituted its own comprehensive intellectual property protection and enforcement program, which focuses on extensive education and outreach, intellectual property protection, and consistent enforcement of its patents and trademarks.
Its program has garnered national attention within and outside of the trucking industry. Company officials have recently shared its best practices at a Senate subcommittee hearing on the topic as well as on panels at national anti-counterfeiting conferences alongside consumer brands.
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