Cancom Tracking rebranding

CALGARY — Shaw Communications has announced today the re-branding of its subsidiary companies — including a name change for its commercial vehicle communications systems business from Cancom Tracking to Shaw Tracking as of Jan. 1, 2007.

“The Shaw brand is an established name with tremendous credibility and recognition,” said Peter Bissonnette, president of Shaw Communications. “The consolidation of all of our company names under one brand is more than just changing a logo; it is about building a consistent identity that reflects who we are and what we stand for in the eyes of our customers, employees, and stakeholders.

This decision will help us strengthen our position as a leading national entertainment and communications provider while maintaining customer service excellence across all companies.”


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