PORTLAND, OR — Although it’s more than 300 days until the next Mid-America Trucking Show, one major name is going to be absent.
Daimler Trucks North America said on Tuesday it is pulling out of the event in Louisville, KY, set for March 31 through April 2, 2016, but will return, attending bi-annually, beginning in 2017, according to published reports.
DTNA is the parent company of Freightliner, Western Star and Detroit Diesel.
The move is to a format similar to the IAA Commercial Vehicles show in Hanover, Germany that’s held in even numbered years. Last year’s event attracted more than 250,000 visitors and 2,000 exhibitors. The next show is September 22-29, 2016.
By comparison, MATS 2015, held March 26-28, set an all-time record for attendance with 81,768 attendees with more than 1,000 exhibitors. Despite the regional-sounding name, MATS has become the largest trucking show in the U.S. and is increasingly becoming a global event. This year there were exhibitors from 24 countries and attendees from 74 countries and all 50 states, according to the event website.
“DTNA expects to engage in an ongoing dialogue with MATS show management and industry leaders to discuss how to further supplement the show with additional activities for the collective benefit of OEs, suppliers and customers,” said Dave Giroux, DTNA spokesman said in a statement he gave to Heavy Duty Trucking magazine.
The decision by DTNA is not expected to affect it attending other trucking shows.
While Daimler’s absence at MATS 2016 will leave about a 40,000 square foot void for show organizers to fill, there is every indication the event will still take place as planned.
In an interview with Transport Topics newspaper, Martin Daum, DTNA president, said he hopes MATS will add an additional weekday to the show so it is more of an event catering to original equipment manufacturers and suppliers.
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