Dunlop Sterling builds from the ground up

LETHBRIDGE, Alta. (June 10) — Although officially inaugurated in early April with a gala open house, Dunlop Sterling Truck Centre in Lethbridge, Alta., has been open for business since January and dealer principal Randy Dunlop is enjoying his facility¹s status as the first custom-built-from-the-ground-up Sterling Trucks location in Canada.

“Our brand-new 33,000-square-foot location is just five miles from our Ford dealership where we¹d been selling these Sterlings since the changeover from Ford Heavy Trucks last year,” he says. “But this location has a lot more going for it, and our plan for 1999 is to sell at least 50 new heavy trucks and 200 used vehicles.”

Dunlop Sterling Trucks has 15 service bays, a 19 x 19 x 60-foot paint booth, and a 60-foot frame-alignment machine with a capacity of 50 tons of pulling power. There¹s a driver lounge facility in which to pass the time during servicing, including a recreation centre, steam room, sleeping quarters, and laundry. The dealership currently has 28 employees, including six service technicians and three salespersons.

“Most of our sales are daycabs, for a lot of vocational applications such as hauling cement, gravel, grain, beets, potatoes and such,” Dunlop reveals. “We have from 15 to 20 class-8 Sterlings in inventory here at any given time, incorporating the most popular specs, and we regularly make sales right off the lot.”

Positioned close to competing Freightliner and International dealerships at the corner of 9th Avenue and 43rd Street in Lethbridge, Dunlop Sterling Truck Centre Ltd. can be contacted toll-free at 1-888-345-3036.

Have your say

This is a moderated forum. Comments will no longer be published unless they are accompanied by a first and last name and a verifiable email address. (Today's Trucking will not publish or share the email address.) Profane language and content deemed to be libelous, racist, or threatening in nature will not be published under any circumstances.