Espar Rebrands Itself as Eberspaecher
TROY, MI– Espar has rebranded itself as Eberspaecher to better align with its German parent company, according to a press release. The vehicle heater supplier has been the North American subsidiary of Eberspaecher since 1973.
Along with the rebranding, the company has also launched a new North American website and changed its general email address to info-na@eberspaecher.com.
Eberspaecher North America produces electrical and fuel operated vehicle heaters and air conditioning systems for commercial vehicles.
The family-owned Eberspaecher name goes back 150 years in Germany and Espar felt the decision to rebrand was a logical transition to emphasize Eberspaecher’s long history in the industry. While Espar will assume the Eberspaecher name in the marketplace, it will still maintain the Espar name as a legal business entity.
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