#MATS: Shell’s popular Million Mile Haul of Fame expanded to US
LOUISVILLE, Ky. — Shell Lubricants has taken its popular Canadian Haul of Fame concept and rolled it out across North America.
The newly-created Shell Rotella Million Mile Haul of Fame was introduced at the Mid-America Trucking Show during a special event to acknowledge its first American member, owner/operator Jerry Kissinger. Kissinger’s stunning 1991 Mack Superliner was showcased at the event. It has more than a million miles on the engine, all of which were run with Shell Rotella heavy-duty engine oil.
Kissinger received a Shell Rotella Million Mile Haul of Fame leather jacket, an engraved keychain and a certificate of achievement.
“Being the first person to become part of the Shell Rotella Million Mile Haul of Fame is a great honour,” said Kissinger. “Shell Rotella has proven to me for many years that it can protect my engine and has helped keep me on the road doing what I love.”
“Truck drivers typically take excellent care of their trucks and maintaining the engine is a big part of that,” added Mark Reed, global brand manager for Shell Rotella. “The Shell Rotella Million Mile Haul of Fame, began in Canada and has now been expanded to the US to recognize drivers that rely on Shell Rotella heavy-duty oil.”
Shell officials said at the event that they are finalizing a new online home for the Haul of Fame. The program’s existing Canadian members will be migrated to the new Web site when it’s up and running any day now.
To be accepted into the program, truck owners must prove they’ve driven their vehicle at least a million miles using only Shell Rotella heavy-duty engine oil since the 250,000-mile mark. The engine must retain its original pistons, liners and rings.
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