Oil’s well that ends well: Shell caps off truck safety week



BURLINGTON, ONT. — Shell Canada has decided that fall – –  back-to-class season – – is the prime time for schooling Canadians about truck safety.

            The company is currently wrapping up its first-ever Truck Safety Week. 

            Shell Rotella Global Brand Manager Mark Reed explains the link between a big oil company and caution on the road.

            “Shell Rotella engine oil offers heavy-duty engine protection to keep the Truck diesel performing at its best. As part of our protection message, we are committed to educating truck and passenger car drivers to be safer on the road.”

            Reed also says that as a global company, Shell exudes safety. (If you visit one of their facilities, you’ll see that every single vehicle in the parking lot is parked so that it can be driven out of its parking space, as opposed to backed out. It’s far safer. The company also prohibited its company drivers from using cell phones long before the law did.)

            And the company hopes to evangelize safe operating practices beyond its own walls.

            “Today’s tractor trailers contain advanced technology in engine oils, brakes, suspension, engine emission systems, tires, etc.  For example, trucks now offer technology like vehicle stability, a control system in place to prevent roll overs.

            “The use of these technologies in todays rigs makes regular truck maintenance even more critical to the safe operation of a  tractor trailer and is as significant as the actual skill of driving,” Reed says.

            To spread the word on this first safety week, Reed appeared on several television spots around Southern Ontario and promoted its on-site safety visits to customers.  In this new customer-safety assessment program,  Shell experts will offer visit customers’ facilities and offer tips on keeping  shops safe. For more, visit Shell Rotella online.

           Shell has  plans to expand the safety week program next September but Reed assures that company reps will do everything they can to keep the safety flame burning all year long.

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