Pulse Survey: Let trucks entertain you

John G Smith

TORONTO, Ont. – About 72% of surveyed Today’s Trucking readers believe a truck’s entertainment options can be a valuable recruiting or retention tool – but they’re still looking for better options in the cab.

Forty-four percent of the sample group rated the entertainment options no higher than a three on a scale of one to five, our monthly Pulse Survey found.

While AM/FM radios are the most common entertainment option, available to 95% of those surveyed, satellite radio can now be found in more than half (58%) of units. Music also remains to most preferred form of entertainment, attracting 42% of readers compared to 20% who are pulled into talk radio and 14% who follow news broadcasts.

In a side question, 63% of those surveyed ranked Smokey and the Bandit as the top trucking movie of all time, followed by Convoy (20%), Mad Max: Fury Road (5%), White Line Fever (4%), and They Drive by Night (3%).

Do you wonder about the roles of trucks and truck drivers in other movies? Check out Reel Wheels: 50 scene-stealing trucks, and Star Drivers: 50 top trucks in the movies.

Pulse Surveys are sent out to Today’s Trucking readers on a monthly basis. Want to take the latest survey? Click here.

Mobile entertainment systems offer a growing number of options to help pass time on the road.
John G Smith

John G. Smith is the editorial director of Newcom Media's trucking and supply chain publications -- including Today's Trucking, trucknews.com, TruckTech, Transport Routier, Inside Logistics, Solid Waste & Recycling, and Road Today. The award-winning journalist has covered the trucking industry since 1995.

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