Pulse Survey: Let trucks entertain you
TORONTO, Ont. – About 72% of surveyed Today’s Trucking readers believe a truck’s entertainment options can be a valuable recruiting or retention tool – but they’re still looking for better options in the cab.
Forty-four percent of the sample group rated the entertainment options no higher than a three on a scale of one to five, our monthly Pulse Survey found.
While AM/FM radios are the most common entertainment option, available to 95% of those surveyed, satellite radio can now be found in more than half (58%) of units. Music also remains to most preferred form of entertainment, attracting 42% of readers compared to 20% who are pulled into talk radio and 14% who follow news broadcasts.
In a side question, 63% of those surveyed ranked Smokey and the Bandit as the top trucking movie of all time, followed by Convoy (20%), Mad Max: Fury Road (5%), White Line Fever (4%), and They Drive by Night (3%).
Do you wonder about the roles of trucks and truck drivers in other movies? Check out Reel Wheels: 50 scene-stealing trucks, and Star Drivers: 50 top trucks in the movies.
Pulse Surveys are sent out to Today’s Trucking readers on a monthly basis. Want to take the latest survey? Click here.
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