SIRIUS satellite radio signs long-term distribution agreement in Canada

TORONTO — SIRIUS Canada Inc. and Pana-Pacific, a division of the The Brix Group, today announced they have formalized their wholesale distribution agreement for SIRIUS Satellite Radio products in Canada.

Effective immediately, Pana-Pacific and SIRIUS Canada will jointly market SIRUS Satellite Radio receivers and accessories through participating OEM truck dealerships and truck outlets throughout Canada. The announcement was made today at Truck World 2006 where Pana-Pacific and SIRIUS Canada are exhibiting together.

“SIRIUS Canada is pleased to extend this long-term distribution agreement to Canada,” said Mark Redmond, president and CEO, SIRIUS Canada Inc. “In the U.S., Pana-Pacific has been a long-standing supporter of SIRIUS and we look forward to providing the Canadian trucking industry with Canada’s top-rated satellite radio receivers and our unparalleled 100 channel lineup.”

The extension of the distribution agreement includes the top-rated SIRIUS Canada plug-n-play satellite radio receivers developed exclusively for the trucking industry including the Streamer GT; Streamer Replay; Streamer GTR Replay and the SIRIUS One. In addition, Pana-Pacific will supply Delphi’s new heavy duty integrated SIRIUS Satellite Radio receivers to truck manufacturers including Kenworth, Peterbilt, Mack, International Truck and Engine, Volvo, Sterling, Western Star and Freightliner.

With 100 full-time channels, SIRIUS Canada’s unparalleled lineup continues to push the envelope of commercial-free music and branded programming content that includes Road Dog Trucking, Howard Stern, NFL Radio, NHL, Blue Collar Comedy, CBC Radio One and Radio-Canada Première Plus, Iceberg Radio, MAXIM Radio and more.

Pana-Pacific and SIRIUS Canada will be exhibiting at Truck World 2006. Owned by Today’s Trucking’s parent company, Truck world is the largest truck trade show in Canada. It’s being held in Toronto today through April 22.

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