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Smart sign reduces speeding

KAMLOOPS, B.C. -- A 'smart' sign here telling drivers they're speeding and warning them of pedestrians on the roadw...

KAMLOOPS, B.C. — A ‘smart’ sign here telling drivers they’re speeding and warning them of pedestrians on the roadway has yielded encouraging results, according to Insurance Corp. of B.C. statistics.

The sign, installed in February, was viewed by many drivers as nothing more than a gimmick when it was first put into place along the 200 block of West Victoria Street in Kamloops.

However, Angela Warren, ICBC regional coordinator of road safety, insists the sign is working. Before the sign was installed, average traffic moved along the street at 62.5 km-h. Traffic has since slowed to an average speed of 48.5 km-h.

“It equates to about a 22 per cent reduction in the average speed in that stretch of road,” Warren tells local media. “We think it’s working.”

There have also been fewer ICBC claims for rear-end collisions and other accidents. The success of this sign may prompt ICBC to use the new technology elsewhere in the province where speeding is a problem.

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