Where have all the Ford trucks gone?

OAKVILLE, Ont. (May 4) — Ford Motor Co. was reassuring when it sold its heavy-truck business to Freightliner Corp. in 1997: the company planned to remain a fixture in the medium-duty market.

But in recent months, Ford’s sales figures have jumped around more than the price of a high-tech stock:

-> First, Ford’s class-6 sales in the U.S. surged to massive market-share levels. For the first three months of 1999, Ford reported class-6 sales of 4002 vehicles and a 41.5% market share, compared to 1112 sales and a 17.3% share for the first quarter of 1998. Also, total class-6 sales for 1998 were 10,686 compared to just 2609 for all of 1997.

-> Then, Ford sales disappeared from the class-5 and class-6 Canadian retail sales statistics provided by the Canadian Vehicle Manufacturers Association.

What gives?

“Ford is now reporting U.S. sales of motor-home and RV chassis as part of our class-6 totals, and our production there has surged since General Motors pulled out of that business last year,” Marci Evans, a Ford spokesperson in Detroit, explains.

“Also, there has been a bit of a boost in actual class-6 truck output in the last three months or so as we produced the last F-800s in preparation for changing the line over to our new F-650 and F-750 Super Duty models.”

Regarding the lack of numbers for Ford sales in class 5 and class 6 in Canada, Terry Spyropoulos, medium-duty truck brand manager at Ford Canada determined that, although class-6 has been in a bit of limbo due to the fact that the F-650 (and its bigger brother, the class-7 F-750) won’t be released in Canada until October, there has been class-5 action thanks to the F-550.

“It turns out our sales planning division has been reporting everything through class-5 to the Canadian Vehicle Manufacturers Association under one ‘light trucks’ total,” he says. “We’ve now made changes to the process, and you will start seeing class-5 broken out and reported separately.”


Have your say


This is a moderated forum. Comments will no longer be published unless they are accompanied by a first and last name and a verifiable email address. (Today's Trucking will not publish or share the email address.) Profane language and content deemed to be libelous, racist, or threatening in nature will not be published under any circumstances.

*