TORONTO, ON — The Women in Trucking Association is looking to create a Canadian Image Team, encouraging the employment of women in the trucking industry, promoting their accomplishments, and minimizing obstacles along the way.
Those women selected to the team will attend industry events, offer media interviews and ride-alongs, and be passionate about the industry – inspiring a new generation to follow in their footsteps. But they can come from a variety of professions, whether drivers, technicians, dispatchers, or serving other industry roles.
“We are excited to be creating a Canadian WIT Image Team,” said Ellen Voie, president and Chief Executive Officer, Women In Trucking. “Women are still a minority in the trucking industry and the media is often intrigued to learn more about the females who are perceived as doing a ‘man’s job.’ This diverse Image Team will break that stereotype and will serve as role models for the women who enter the trucking industry in the future.”
“As the only Canadian director on the board of WIT, I recognize the privilege and responsibility I have to use my voice to make positive impact where I can. I am committed to working together with the Image Team to help empower women and accelerate the pace of progress in our industry,” said Andreea Crisan, executive vice president and Chief Operating Officer of Andy Transport. “I encourage Canadian women to accept the challenge by simply applying. The personal benefits you will gain from this experience outweigh any fear or doubt you may have. It’s a unique way of making your mark, cultivate your confidence, influence change, and paving the way for the next generation of women.”
The association itself was formed more than a decade ago, and now has members in the U.S., Canada, Australia, New Zealand, Norway, the U.K., and Japan.
Nominations will be accepted until February 28 at www.womenintrucking.org, and the final team will be unveiled at Truck World.
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