XM, Sirius to merge?

I never thought I’d see the day satellite radio rivals XM and Sirius agreed to merge as one. From a business perspective, the proposed merger makes a lot of sense. Double your subscription base and eliminate the need for half your satellites while slashing redundant stations – it’s a recipe for success and will undoubtedly save the company a lot of dough.
But what will it mean for the consumer – particularly the Canadian consumer? For starters, there are issues regarding hardware. I have an XM receiver, and it was built specifically for XM service. There is no compatibility between XM and Sirius radios and that’s the way these systems were designed. Will customers have to buy a new, generic receiver to access the new revised XM/Sirius service? There’ll be a lot of unhappy customers if this is the case – not the least of which are the OEMs who have existing deals with one provider or the other.
Then there’s the issue of Canadian content. The CRTC requires both XM Canada and Sirius Canada to broadcast a certain amount of Canadian content. But these two Canadian entities are not part of the proposed merger. Will Canadian customers have their own service? It seems unlikely a XM/Sirius super-satellite service in the US would comply with CanCon requirements.
Finally, how will this deal affect pricing? With no competition in the marketplace, it’s difficult to imagine pricing will decrease or stay the same. I’m only speculating, but I foresee a tiered pricing system much like you have with cable television, where you pay the base rate and then customize your package by purchasing other channels individually or as packages.
There’s still a whole lot to be worked out logistically before this deal gets done, but as a customer (like many of you, who spend so much time on the road) I do have my concerns. I’ve become dependent on satellite radio to get me through the daily commute and I hope when all is said and done, consumers like us don’t get screwed over.

Avatar photo

James Menzies is editor of Today's Trucking. He has been covering the Canadian trucking industry for more than 20 years and holds a CDL. Reach him at james@newcom.ca or follow him on Twitter at @JamesMenzies.

Have your say

This is a moderated forum. Comments will no longer be published unless they are accompanied by a first and last name and a verifiable email address. (Today's Trucking will not publish or share the email address.) Profane language and content deemed to be libelous, racist, or threatening in nature will not be published under any circumstances.


  • honestly..don’t like idea one being pricing,guaranteed they will hike subscription prices..two being we will have to buy new units….mark my words! but were all sucked in i am for sure…can’t go back to regular radio i’m addicted so that means i’ll have to pay…

  • I don’t see why the CRTC or Competition Bureau should let the Canadian affiliates should merge. I mean, the Canadian companies are not actually the satellite owners, just Canadian shell companies which license the content.
    So why can’t the two companies go on licensing the content — even get it from elsewhere, if they can get a better deal — and competing against each other, on pricing and everything else? I see no good reason why a merger there should require a merger here, and as someone who likes being able to choose from competing services (and seeing them compete on pricing), I would be upset if our government allowed it.

  • If the Canadian entities remain independent, I would be pleased with that. But I think they rely on the US programming. I don’t see how they could maintain their independence if the US companies merge. But competition is always a good thing.
    Like Jason said, regardless of what happens, they have a lot of us hooked now. I can’t stand terrestrial radio with its non-stop commercials and lack of variety. Hopefully however this shakes out will benefit the consumer!