GE attempts to freeze out reefer leasing problems

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INDIANAPOLIS, Ind. — GE is adding an Integrated Refrigerated Trailer Lease to its financial services for the trucking industry, in an effort to ease the burdens sometimes attached to running reefer vans in a fleet.

GEs Trailer Fleet Services made the announcement during the annual National Private Truck Council meeting in Indianapolis, Ind.

Our customers have been asking us for help with the whole process of acquiring, licensing, maintaining, tracking and disposing of their reefers, explained Joe Artuso, CEO of GEs Trailer Fleet Services unit. For one simple monthly payment, our new product offering gives customers the asset type they need, while controlling costs and simplifying their budget.

GEs new product includes providing customers leased refrigerated assets on a five- to seven-year term, with pre-defined costs per hour of operation and cost per mile. Normal maintenance is also included for wear and tear on the van and cooling unit, and on-site service is provided at a GE branch or right at the customers depot.

GE will offer the new product in Canada and the US, where it will be supported by both its 100-branch Trailer Fleet Services unit, and its Asset Intelligence division.

The product also includes an integrated tracking feature with reefer monitoring and exception-based reporting by VeriWise.

During the National Private Truck Council meeting, GE launched the next generation of its VeriWise web user interface.

The upgrade features customer-driven improvements and leverages the latest asset intelligence technology to extend the applications functionality. Rather than simply generate lists of trailers sorted in various ways upon request, the VeriWise Web site from GE identifies problems and ranks trailers, issues and landmarks based on user-defined criteria in real-time, and then actively presents information to the specific user.

As well, the company revealed GEs patented full-length cargo sensor is available on both its VeriWise satellite and cellular platforms to all trucking customers.

Our patented, full-length cargo sensor will help reduce bob tail miles, streamline the scheduling process, and identify and eliminate the unauthorized use of trailers, said Thomas Konditi, president and CEO of GEs Asset Intelligence division.

GEs full-length cargo sensor has the capability to monitor the entire trailer and determine whether it is loaded or unloaded. Even with just one pallet inside, or if the trailer contains waste, the VeriWise cargo sensor would detect the partial load.

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