International keeps mystery behind sales event

BURLINGTON, Ont. — International Truck and Engine is rolling out a special financing rate for its entire line of trucks during a two-day span in May.

The truck maker is hosting a sales event exclusive to Canada on May 24 and 25 at its entire network of 75 dealers. The Miles Ahead event will offer potential customers a special financing rate, which the company is keeping a secret until the first day of the event.

The financing rate will be uniform right across Canada and will apply to all trucks from medium to heavy-duty, including the flagship Class 8 truck the ProStar.

During the two-day event, dealers aim to create an open house atmosphere to educate customers; and many dealers will be hosting ride and drive opportunities.

Customers will only be able to receive the promotional rate on May 24 and 25, or until Oct. 31 if pre-registered at the sales event Web site at www.milesaheadevent.com.

Truck News is Canada's leading trucking newspaper - news and information for trucking companies, owner/operators, truck drivers and logistics professionals working in the Canadian trucking industry.

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