LONDON, Ont. — National Truck League (NTL) has appointed Lois Holden to the post of director of sales and marketing. Holden’s duties will include developing and implementing sales and marketing strategies to promote NTL’s custom insurance solutions to the trucking industry.

Holden has more than 15 years of business management experience, including marketing, sales, operations, budgetary planning, and in developing distribution channels. She also worked for several years selling life insurance and segregated funds, before moving on to the mutual funds industry as a client services manager.  

She has spent the past five years working at The University of Western Ontario in managing sales and operations for the University’s business case collection at the Richard Ivey School of Business. 

“Her experience with developing and implementing sales and marketing strategies will benefit NTL in determining the best options and opportunities for increasing market share and in growing revenue,” National Truck League officials said in a release.