Navistar launches sales event, Canadian Web site

TORONTO, Ont. — Navistar Canada is announcing at Truck World its Drive the Difference sales event, which will provide financing on International trucks at rates as low as 1.9%.

The sales event will run from Apr. 10 through July 31 and will apply to in-stock and factory orders, the company announced.

“Navistar offers the largest dealer network in North America to provide leading customer care and vehicle uptime,” said Mark Belisle, president, Navistar Canada and vice-president, regional sales. “After a long cold winter, now is the perfect time for customers to evaluate their fleet performance. We want to make it easy for customers to increase productivity and it is our hope that the Drive the Difference sales event will make it possible for more customers to experience the added value provided by our range of products and industry-leading dealer network.”

Navistar also launched a new Web site for its Canadian customers at http://ca.internationaltrucks.com/trucks/.

“A growing number of potential customers start their product research online and our new International Trucks Canada Web site specifically addresses the needs of our Canadian customers,” said Michelle Batista, director, Canadian marketing, Navistar Canada. “It’s about more than our product portfolio. We want customers to also understand the level of service and support they will receive as a Navistar customer.”