TORONTO, Ont. – The Ontario Trucking Association (OTA) will launch a TV and social media advertising campaign that will start today (Jan. 14) with a 60-second public service-style advertisement touting the trucking industry and its drivers.
“This is the most significant television and social media campaign we have ever launched,” said OTA president David Bradley. “It’s a great story to tell.”
Spreading a positive message about the industry, the OTA’s TV spot celebrates truck drivers and raises public awareness about the contributions they make to the Canadian economy and the country’s social fabric with the message: ‘Through the dedication of truck drivers, the trucking industry keeps this great country moving.’
The advertisement will air on CP24 and appear during CHCH’s Evening News, Access Hollywood and 60 Minutes next week. It will also been seen on Sportsnet, City TV and Outdoor Life Network, and will run for four to eight weeks, depending on the network.
“Most people see trucks and truck drivers every day, but what do they really know about them?” says Marco Beghetto, OTA’s vice-president of communications and media. “Often overlooked is the industry’s extraordinary level of professionalism and safety; diversity and sustainability. This ad is a tip of the hat to all the professional men and women of our industry who live and work in all of our communities.”
The advertisement, which has an expanded two-minute version, can also be found on social media platforms like Twitter and YouTube, and will be featured on the OTA’s homepage, ontruck.org.