TORONTO, Ont. — Things are about to get a little hairy for the Toronto Trucking Association. This November, the group is inviting its members to take part in “Movember,” a month-long charity event that will see men across Canada growing moustaches to raise awareness and funds for men’s health issues – specifically prostate cancer.

“With their ‘Mo’s,’ these men raise vital funds and awareness for prostate cancer,” the TTA said in a release. “Mo Bros effectively become a walking, talking billboard for the 30 days of November. Through their actions and words, they raise awareness by prompting private and public conversations around the often ignored issue of men’s health.”

TTA is challenging all member companies to create a Movember team. “It is really easy and there is no fundraising minimum,” TTA officials said. “All fundraising is done online and tax receipts are emailed automatically to donors.” 

TTA’s executive director Connie Burbidge is asking participating members to send the name of their captain and team to cburbidge@tta.on.ca.

“We feel this is a great way to build morale in the work place while creating awareness for prostate cancer,” Burbidge said.

To take part, register at www.Movember.com.