TORONTO, Ont. – The ‘90s grunge era may be long gone, but plaid has stuck around, and is currently in a battle with prostate cancer.
Prostate Cancer Canada’s Wear Plaid For Dad campaign was launched to raise funds to fight the disease, and the Ontario Trucking Association (OTA) is at the top of the national list with over $10,000 raised so far, and is hoping to continue the push until Father’s Day (June 19).
The OTA said the support of several generous carrier members has helped propel the effort, which has greatly surpassed the association’s 2015 campaign, when it and member carriers combined to finish second among all workplaces in the country.
The OTA is asking carriers to make a pledge through its account to aid in the fight against prostate cancer and help the trucking industry secure first place in this year’s effort.
With this Friday, June 17, being Wear Plaid For Dad Day nationwide, the OTA is encouraging trucking companies to post their best staff plaid shots on social media and mention @ontruck and hashtag #wereplaidfordad on Twitter.