GREENSBORO, N.C. – Mack Trucks has been recognized for its film production with four bronze awards for its video ‘The Horn.’
Selected from more than 13,000 entries from all 50 states and several countries, the 37th annual Telly Awards honored the video, which details a man’s love for trucks from a young age and his current career as a truck driver.
“‘The Horn’ demonstrates the timeless connection between Mack fans and our trucks,” said John Walsh, Mack vice-president of global marketing and brand management. “We’ve received countless stories from customers and fans alike describing how they’ve been moved by the video and how it brought back happy memories for them. We’re grateful for their response to ‘The Horn,’ and honored to have our hard work recognized by the Telly Awards.”
The four awards Mack Trucks received included bronze for branded content and entertainment – business-to-customer; branded content and entertainment – promotional-to-customer; commercial – automotive; and commercial – campaign – promotional/branding.
Around since 1979, more than 500 judges make up the Telly Awards’ panel, each accomplished industry professionals.
“The Telly Awards has a mission to honor the very best in film and video,” said Linda Day, executive director of the Telly Awards. “Mack’s ‘The Horn’ video illustrates their creativity, skill and dedication to their craft and serves as a testament to great film and video production.”
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