Equipment Western Star takes wraps off all-new 49X vocational truck September 29, 2020 PORTLAND, Ore. – A new Western Star, six years in the making, is joining the family, and the OEM boasts the truck is the organization’s most comprehensively tested vehicle ever.
Equipment DTNA introduces new engineering and technology leader August 4, 2020 PORTLAND, Ore. – Daimler Trucks North America’s (DTNA) new senior vice-president of engineering and technology was working on artificial intelligence (AI) before most people knew it was a thing. Dr.
Equipment Daimler Truck Financial offers financing incentives May 22, 2020 PORTLAND, Ore. – Daimler Truck Financial has introduced a new program for financing Freightliner and Western Star trucks. The Keep the World Moving program is aimed at customers who support…
Equipment DTNA partners with, invests in Platform Science May 5, 2020 PORTLAND, Ore. – Daimler Trucks North America (DTNA) has partnered with Platform Science to advance its on-vehicle software capabilities, and has invested into the company via its Series B funding…
Equipment Global OEMs suspend production, warn of financial impact of Covid-19 March 17, 2020 STUTTGART, Germany – Daimler Group has announced it is taking the extraordinary step of suspending the majority of its production in Europe for an initial period of two weeks. The…
Business Management Daimler shifts from brands to business segments in new business model March 2, 2020 DTNA shifts business approach from brand recognition to focus on vocational and on-highway segments
Equipment Design students consider future of vocational trucks October 22, 2019 PORTLAND, Ore. – Daimler Trucks North America (DTNA) has challenged art students to design the vocational truck of the future, through a collaboration with the ArtCenter College of Design in…
Equipment Truck market returning to “normal” levels: DTNA August 21, 2019 YOUNTVILLE, Calif. – A cooling Class 8 truck market is marking a healthy return to more normal levels. That’s the assessment of Richard Howard, senior vice-president of sales and marketing…
Transportation DTNA creates new organization to enhance customer experience August 21, 2019 YOUNTVILLE, Calif. – Daimler Trucks North America (DTNA) has backed up its customer-centric approach to business with a significant investment and the creation of a new Customer Service Experience business…
Equipment Daimler launches Autonomous Technology Group May 29, 2019 STUTTGART, Germany – Daimler Trucks has established a global organization for highly automated driving. The Autonomous Technology Group will launch June 1, and will be headed by Peter Vaughan Schmidt.
Equipment Mexican truck plant produces 400,000th Freightliner May 27, 2019 SALTILLO, Mexico – Daimler’s Saltillo, Mexico, truck manufacturing plant celebrated its 10th anniversary recently, coinciding with the production of its 400,000th unit. A new Cascadia rolled off the line to…
Business Management Enhancements to Western Star 4700 center on drivers, upfitters January 22, 2019 Company says it will continue to grow on its past success in Western Canada
Equipment Daimler closes record year, expects strong market to continue January 7, 2019 LAS VEGAS, Nev. – Daimler Trucks is coming off a record-setting year, having sold more than half a million trucks globally in 2018. Martin Daum, CEO of Daimler Trucks and…
Equipment Daimler continues growth in Mexico November 30, 2018 PUERTO VALLARTA, Mexico – Freightliner strengthened its Mexican market share in a soft market and is anticipating a stronger end to the year as a new administration takes the helm.
Equipment DTNA overcoming supply chain challenges October 29, 2018 AUSTIN, Texas – Daimler Trucks North America (DTNA) is projecting NAFTA Classes 6-8 deliveries to surpass 440,000 units this year, exceeding its initial ambitious projection of 420,000. Year to date,…
