Michelin Americas Truck Tires is rolling out a mobile dealer-locator application for Blackberry smart phones used in the U.S. and Canada. Claimed to be the first truly mobile tire-related application in the trucking industry, it joins the existing Michelin ONCall emergency road service (ERS) and online dealer and service locator in the company’s ‘Wherever You Go’ offering.

Michelin says research indicated they should start with a Blackberry app, but Android and iPhone applications aren’t far behind.

The new application provides the location of the nearest Michelin truck tire or service provider, as well as basic information about that location, all from the hand-held Blackberry device. Users can call Michelin’s ERS directly from the app or search for a provider by category, including emergency road service, travel plazas, onsite tire service, or MRT retread providers. The application can provide service providers based on the user’s current GPS location or an entered location. It also gives users the ability to call the service provider or save the provider’s information to their device’s contacts or address book.

Michelin has also recently enhanced its ERS service at 1-800-TIRE-911, where they now have direct contact with service technicians in order to ensure timely service of customers who need help, including in the middle of the night.

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