Bridgestone’s R268 Ecopia

Bridgestone Commercial Solutions offers a new addition to its Ecopia product line, the R268 premium all-position radial for regional and pickup-and-delivery fleets. The tire is said to stand up to high-scrub environments while offering fuel efficiency advantages too. Other benefits are claimed to be high traction, long wear life, and low rolling resistance.

The R268 Ecopia is EPA SmartWay-verified and California Air Resources Board (CARB) compliant.

The tire’s unique tread design is matched with protective features in the casing to help resist damage from curbing and maneuvering scrub, extending tread life.

Other features include ‘wave channel design’ that’s said to reduce groove-bottom strain, combating irregular wear. As well, “optimized” rib distribution means that ribs are proportioned for added stiffness, also helping to reduce irregular wear throughout the footprint. The high-scrub tread compound is said to enhance resistance to tread scrubbing, increasing tread life.

The R268 Ecopia is available today in size 295/75R22.5, with other sizes to launch in the coming months.

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