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CMA announces new Duraturn brand

MONROVIA, Calif. – China Manufacturers Alliance (CMA) today announced the launch of Duraturn – a new consumer and commercial tire.

The announcement was made at the annual International Tire Exhibition and Conference.

“Duraturn products have the pedigree of developing diverse and comprehensive lines of high quality, competitively priced tires for both dealers and end-users,” said Aaron C. Murphy, vice-president of CMA. “We are very pleased to add the brand to the CMA family, and we anticipate that our dealers will be very pleased by its diverse product offerings.”

Duraturn’s line of all-season and touring tires is called Mozzo. They come with 26 sizes in T, H, V and W ratings. Winter tires are planned to be rolled out in 2015.

Commercially, Duraturn TBR tires come with more than 85 SKUs available and several models are EPA Smartway Verified.

“With modern tread designs and popular sizes, Duraturn tires being developed have been designed to meet the needs of independent tire dealers across North America,” said Ken Coltrane, vice-president of consumer tires for CMA. “As the program continues to develop over the next year, it will grow to include more than 200 SKUs across multiple product lines that can all be mixed for easier ordering,” added Coltrane.

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