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Continental Tire launches “engaging” online training program

FORT MILL, S.C. -- Continental Tire North America has unveiled its new Engage360 Untamed Innovation online training...

FORT MILL, S.C. — Continental Tire North America has unveiled its new Engage360 Untamed Innovation online training program.


Engage360 Untamed Innovation is the commercial vehicle section of Continental’s interactive training Web site which is now available to tire dealers, explained Continental’s Engage360 training manager Amy Spears. Engage360 Untamed Innovation allows dealership personnel to learn the basics on construction of Continental premium commercial tires, review product technical information and become certified as a Continental Commercial Tire Specialist.

“The Engage360 Untamed Innovation program is a fully interactive training program that allows our tire dealers and their staff to get in-depth training on Continental’s commercial vehicle tires, but at their own pace and convenience,” Spears said. “This knowledge will help them assist their commercial tire customers in making more informed choices and add to their toolbox of tire sales skills.”


“Not only will participating in Engage360 Untamed Innovation allow these dealers to increase their Continental product knowledge and selling abilities, but they also have the chance to earn reward points toward Continental merchandise and monthly giveaways,” Spears said.


The program, which is available 24/7, is designed not only to reduce training expenses, but also provide an “engaging method of information delivery,” according to the company.


“Engage360 Untamed Innovation training modules include videos, illustrations or downloadable data sheets, as well as a test and certificate of completion upon successful navigation of the training. This virtual and engaging program increases learning and makes it interesting and rewarding to complete courses. Engage360 has been highly successful with our passenger and light truck tire dealers, and we feel that Continental’s commercial tire dealerships will find it equally valuable in fulfilling their training needs,” Spears said.


The first modules available in Engage360 Untamed Innovation include commercial vehicle tire basics and technologies; in-depth looks at the Continental HSL2 (Heavy Steer Long-Haul), HTL Eco Plus (Heavy Trailer Long-Haul), and HDL Eco Plus (Heavy Drive Long-Haul) tires; and how to use the ContiCostCalculator, an online fuel savings and tire cost comparison tool.

The Engage360 program has been used by more than 4,000 Continental tire dealers in the passenger and light truck tire training programs since its launch in mid-2008, Spears said. Additional commercial vehicle tire training modules will be launched in a second phase later this year.

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