WARRENVILLE, Ill. — Navistar is looking to customize the consumer experience and has formed a special engineering division to analyze customer suggestions.

The Custom Engineering group makes modifications and adds unique features to many of its heavy and severe service trucks.

Navistar’s Custom Engineering group takes a close look at an assortment of customer requests, with each project receiving a timely, thorough analysis. The cross-functional team will also develop a solid business case that examines the costs and resources required to meet the customer’s needs.

During the last several months, the Custom Engineering group has helped develop several truck options and enhancements, such as: air disc brakes, adaptive cruise control systems, electronics, controls, and interior cabinetry, as well as other customer- and vocational-specific options.

"Every change to our trucks comes at a cost," explains Tom Smith, Navistar’s director of Custom Engineering. "However, by taking a strategic approach to meeting unique requests, closely analyzing potential modifications and providing the appropriate engineering assistance, we can deliver a higher level of support for our customers."

Navistar notes that a high level of flexibility and customer responsiveness has been a major driver for Navistar’s success building MRAP (mine-resistant ambush-protected) vehicles for the U.S. military. The International MaxxPro MRAP, a vehicle optimized for performance and survivability, had six variants developed, each with significant armoring design changes, in only 18 months.

"Our quick and nimble approach to our military business has served as a great model to apply to other areas of our company," said Jim Hebe, Navistar senior vice-president, North American sales operations. "Another chapter in that story is our Custom Engineering Group. We have a highly motivated organization made up of manufacturing, purchasing, engineering, sales and others focused on customer requests that fall outside of our normal product development processes. We’re able to take on these projects quickly and effectively, making us responsive to our customers and easy to do business with."

Following design and engineering work from the Custom Engineering Group, changes and modifications are performed on-line at Navistar’s assembly plants or off-line at the company’s nearby truck specialty centers.