MELROSE PARK, Ill. — International has unveiled a new global brand for its 2007 on-highway automotive engines. Beginning next year, International will offer its expanded line of on-highway engines under the MaxxForce International Diesel Power brand.
The MaxxForce product line will range from a four-cylinder 2.8-litre engine up to the company’s new offerings in the 11- to 13-litre class. MaxxForce engine-powered International brand commercial trucks in North America will offer air- and fuel-management technologies and exhaust gas recirculation (EGR) systems with the addition of advanced aftertreatment systems, designed to deliver uncompromised performance while meeting stringent 2007 U.S. EPA emissions standards for diesel engines.
“Smart truck buyers recognize the impact that a power train has on vehicle performance and economics, and by branding our engines we focus attention on the quality, performance and customer experience that our company delivers,” said Jack Allen, president, International Engine Group. “The MaxxForce brand makes clear our promise that our customers get the best performing diesel with the best performing organization behind it.”
The new brand also reflects stepped-up global sales and marketing efforts by International to grow business in Asia, India and Eastern Europe. The International Engine Group is expanding its engine product offerings with the addition of new big bore products developed in collaboration with MAN Nutzfahrzeuge, headquartered in Germany, and with the recent acquisition and formation of MWM-International in South America.
MaxxForce engines for the North American market will be made at International Engine Group’s North American facilities, and MaxxForce engines for other global markets will be made at facilities of its South American subsidiary, MWM-International Motores.
MaxxForce engines will be available beginning with the company’s 2007 model-year Class 3 through Class 8 International commercial trucks, backed by the existing International dealer service.
For more information on the MaxxForce International Diesel Power brand visit www.maxxforce.com or www.navistar.com.
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