MICHELIN PHONE APP

Michelin Americas Truck Tires is introducing two new mobile truck tire applications for Apple iPhone and Android-based smartphones. The new apps join the existing Blackberry application introduced in August 2010, as well as the existing ONCall emergency road service (ERS) and online dealer and service locator in the company’s ‘Wherever You Go’ offering.

Using GPS location and Google Maps technology, the iPhone and Android applications provide the location of the nearest Michelin truck tire or service provider, as well as information about that location. Users can call ONCall ERS directly from the app or search for a provider by category, including emergency road service, travel plazas, onsite tire service or MRT retread locations. The applications can also display service providers based on an entered location other than the current GPS location. Users can call the service provider, obtain driving directions to that shop, or save the information to their device’s contacts or address book.

The iPhone app is designed to work on iPod Touch devices as well, with similar functionality when connected to Wi-Fi, but without the GPS-based services.


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