Navistar launches 2010 awareness campaign

Truck News

WARRENVILLE, Ill. — Navistar is ramping up its educational campaign about 2010 emissions standards and its EGR-based solution.


The company said it is launching an awareness campaign consisting of customer seminars, public Webinars and trade media advertising, to address issues such as fuel economy, cost of ownership and the operational impacts of Navistar’s EPA2010 solution.


Navistar’s International MaxxForce engine will meet 2010 emissions standards using “advanced EGR” while all other North American players will be using an exhaust aftertreatment system known as selective catalytic reduction (SCR). The new awareness campaign comes after recent surveys showed there’s still a great deal of misunderstanding within the industry about the impact of the impending emissions restrictions and the two forms of competing solutions.


“Because we’re the only truck and engine maker that can offer a solution without complex aftertreatment, we need to be aggressive in giving the industry all the facts,” said Jack Allen, president of Navistar’s North American Truck Group.  “Our MaxxForce 2010 education campaign will help customers understand that the best solution for 2010 does not require additional aftertreatment, and only Navistar offers that option.”


Navistar is especially keen on clarifying that it will be EPA2010 compliant by the deadline.


“Looking towards 2010, one of the things we need to clear up for customers who may have been misled is this – all MaxxForce-powered 2010-model trucks and buses will fully comply with EPA emissions standards on January 1, 2010,” said Allen. 


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