Road Choice Adds New Products
Road Choice Truck Parts has added five new product categories to its “value priced” all-makes parts offering.
The new products include alternators, starters, brake drums, clutches, windshields, and wiper blades. Road Choice already offered an extensive array of high-demand parts, including air conditioning, air springs, air/electrical coils, and accessories, brake chambers, exhaust products, lights, shock absorbers, and universal joints.
A Mack Trucks brand, it aims to compete with heavy-duty manufacturers’ and warehouse distributors’ private-brand parts. The products are designed to offer owners of out-of-warranty trucks quality and reliability with parts covered under a minimum one-year warranty.
The recently launched private-label brand has also expanded its distribution footprint in North America to more than 100 authorized retail locations.
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