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Sterling fires a Bullet into the Canadian market

MONTREAL, Que. -- Sterling Truck's new vehicle - the Sterling Bullet - was introduced to the Canadian market during...


Sterling unveiled its new truck to the Canadian market and will be available in the fall of 2007.
Sterling unveiled its new truck to the Canadian market and will be available in the fall of 2007.

MONTREAL, Que. — Sterling Truck’s new vehicle – the Sterling Bullet – was introduced to the Canadian market during ExpoCam in Montreal on April 12.

First introduced in March at the Work Truck Show in Indianapolis, Ind., the Bullet is the latest addition to the company’s full line of Class 3 to 8 work trucks.

“Together with the Sterling 360, the Bullet makes Sterling the only commercial vehicle manufacturer in NAFTA to offer a complete line of Class 3 to 8 vehicles,” said Matthew Stevenson, director of light commercial vehicles for Sterling. “Sterling is now a true one stop shop for truck buyers in Canada as well as the U.S.”

Competing in the Class 4 and 5 markets, the Bullet is designed for applications including construction, residential services, landscaping, municipal services, utility, and pickup and delivery.

Available at select Sterling dealerships in late fall 2007 throughout Canada and the U.S., the Bullet has several standard features including a Cummins 6.7L ISB engine with exhaust brake, a power take-off prep package, and a 86.4-cm wide, 50,000 psi frame
for easy body builder upfit.

A number of application prep packages will also be available, including a snowplow package.

“Like all Sterling trucks, the Bullet can be customized to meet the specific demands of the Canadian market – especially applications that require trucks to work in inclement weather,” said Stevenson. “This truck was spec’d with Canadian needs in mind.”


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