Zonar has introduced a new partner program aimed at resellers, dealers and technology providers serving the fleet management market.

The company said the Zonar Partner Network is designed to provide clearer sales structures and support models for companies selling telematics and fleet technology products.

The program includes four partner categories: value-added resellers, affiliate partners, referral agents and dealer partners, including OEM dealerships.

Zonar said the initiative is intended to address ongoing channel conflicts and support issues that can arise between telematics providers and resellers.

“Telematics resellers are frustrated with outdated models that cause channel conflict, unclear support and inconsistent margins, often forcing them to compete with their own vendors,” said CEO Charles Kriete.

“Partners deserve a model that’s built for clarity, where the partner is the priority, support is accountable, engagement is consistent, and growth isn’t held back by friction. The Zonar Partner Network offers a clear, partner-first approach with fixed margins, no direct competition on partner-owned accounts, defined partner paths and dedicated support helping resellers grow faster and deliver greater value to customers.”

The network will support partners offering products such as vehicle telematics, GPS tracking, electronic inspection reporting, AI-enabled dashcams, asset tracking and fleet maintenance tools.

Zonar said the program is designed for companies serving commercial fleet environments, including mixed-fleet and electric vehicle operations.

The company added that partners will have access to dedicated support and defined sales structures depending on their role within the network.