Opinion: Truck fleets should quit ‘disturb me’ marketing August 8, 2019 Historically the trucking industry has relied on outbound marketing to attract new business. But inbound marketing can be an effective tool for fleets.
Meet the model truck driver … who’s no truck driver December 20, 2018 ABBOTSFORD, B.C. -- Jim Swaffield is arguably the most famous truck driver in the world. But, here’s the thing: He’s never actually driven a truck. You’ll likely have seen his face, though.
Dispatching to prevent the Zombie Apocalypse? October 19, 2016 DALLAS, TX - Just in time for Halloween, or maybe the latest season of the Walking Dead, Omnitracs has launched the Zombie Dispatch game to illustrate ways fleets can become more efficient.
Penske goes Hollywood August 1, 2014 HOLLYWOOD, Calif. -- Rather than interrupt a viewing experience with pesky commercials, product placement has become a standard marketing practice.
