CLEVELAND, Ohio — Alcoa Wheels announced the launch of its latest social media contest this week.
The campaign and contest runs for four weeks and is dubbed the “#5lbPledge.” The company claims it will highlight the importance and benefits of healthy living though shared content and tips on achieving a healthy lifestyle. The #5lbPledge will take place on the company’s Twitter: @AlcoaWheels.
It begins today and ends September 25.
“#5lbPledge is a connection to Alcoa’s lightest and strongest heavy-duty truck wheel on the market, the Ultra ONE wheel with MagnaForce alloy,” the company said. “The revolutionary 40-pound wheel, launched in March 2014, weighs five pounds less than its highest volume wheel, enabling fleets to lower truck weight – saving nearly another 100 pounds per 18-wheeler versus the previous lightest option – increasing payload and fuel economy while lowering maintenance costs.”
Because the Alcoa wheel losing five pounds made for an overall better “lifestyle,” the company wants others to better themselves though expert information and wants participants to showcase their tips to healthy success.
To participate you must follow the company on Twitter (@AlcoaWheels), and send photos and videos to the handle about your healthy lifestyle tips and tricks. Participants should tag the images with the hashtag #5lbPledge. The posting must comply with the terms of service and use of Twitter. Completing these steps will result in automatic entrance into the official contest. The contest is a dedicated social media activity and will be carried out solely through Twitter.
“We love the opportunity to engage with our stakeholders,” said Brian Thomas, Alcoa Wheels’ marketing communications manager. “This #5lbPledge event allows us this interaction while also both creating awareness for a key factor within our industry and contributing to bettering the lives of our customers.”
Alcoa added that the company will have theme weeks within the contest period and prizes will be awarded every Friday. When the contest closes on September 25, Alcoa will choose the grand prize winner who will win a pair of Alcoa Ultra ONE wheel with MagnaForce™alloy.
For more information on the #5lbPledge, click here.