CALGARY, Alta. — The Alberta Motor Association (AMA) is calling on Alberta Transportation and private businesses to invest an extra $9 million per year to help reduce traffic accidents.

But the idea was met with little fanfare from government officials and Chamber of Commerce officials who say an involuntary contribution from businesses amounts to nothing more than another tax.

The AMA made a presentation yesterday to more than 70 people in Calgary, including police officers, auto insurers and health authorities.

AMA spokesman Dan VanKeeken, says that the province’s Mission Possible includes $3 million a year in spending but that should be hiked up to increase the awareness campaign.

“We think more should come from (the provincial) government and the private sector,” says VanKeeken.

He says another $9 million will serve to prevent traffic deaths if it is earmarked for safety campaigns and increased red light cameras and photo radar.

Alberta Transportation, however, was quick to announce it will not be spending an extra dime toward the program.

“There’s no new money available,” Alberta Transportation spokesperson Eileen McDonald tells local media. “I think we’re both doing a good job (and) educating people.”