MISSISSAUGA, Ont. — Cancom says there is a misconception that satellite systems are more expensive than cellular based systems.

ARK Logistik Inc., which was established three years ago, is just about to take delivery on its third truck. The company examined several options before selecting Cancom’s NETracs technology.

“We needed to see which system would best serve our customer base as well as ARK’s needs,” says Pietro Contarini, operations manager at ARK. “As a freight expediter accurate and timely information is an essential tool to our operation. NETracs has provided us with real time communication at a cost that is affordable.”

The company says its hold time, call duration and misinformation were all issues it needed to address to grow and compete successfully.

NETracs provides the reliability, data integrity and redundancy not offered by other communication systems, addressing all of these concerns.

By integrating NETracs with ARK Logistik’s Web site shipment tracking feature, instant load information is only a mouse-click away.

“For our customers this means no more repeated calls to dispatch, waiting for fax updates or redialing customer service to obtain needed load status,” says Contarinni.

Prior to implementing Cancom’s NETracs technology, ARK used a combination of cellular phones and paging systems to communicate with drivers.

“Our dispatchers are spending less time on the phones with our drivers, and as a direct result, are focused on preplanning and generating added revenue,” says Contarini. “Customers are equally happy that they can call and get a positioning of their load at any time, it has really added to our commitment to customer service. NETracs is simple, reliable and a guaranteed return on investment.”