WILLOUGHBY, Ohio — Sterling and Western Star have named Nick Cole director of vocational sales.
In his new position, Cole is charged with growing the Sterling and Western Star businesses in targeted vocational truck segments including construction, severe-duty, refuse collection, utility, food & beverage delivery, towing & recovery, airport services, auto hauling and government services.
He will work from the Sterling and Western Star headquarters in Willoughby, Ohio, and report to Jon Wyman, vice-president of sales for Sterling and Western Star.
Cole most recently was a Sterling district sales manager, serving customers in Ohio and western Pennsylvania.
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