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COMPETITION WATCH: Rosenau implements Cheetah Freight into operations

EDMONTON, Alta. -- Rosenau Transport has implemented the Cheetah Freight system to help improve dispatch,...

EDMONTON, Alta. — Rosenau Transport has implemented the Cheetah Freight system to help improve dispatch, routing and customer service, the companies have announced.


Rosenau, a regional LTL carrier in western Canada, says the Cheetah system will provide greater real-time freight visibility for its customers and reduce operating costs by making more stops in fewer miles. Cheetah says its product will also enable Rosenau to improve the efficiency of its dispatchers and customer sales reps and when the carrier implements its route optimization offering it will also reduce miles driven and fuel used.


“We considered over 10 prospective companies for our project,” said Terry Rhode, assistant controller and IT manager at Rosenau. “After visiting a few of Cheetah’s current customers, we chose Cheetah for their ability to do a number of key things very well, along with the obvious dedication of Cheetah’s staff to helping their customers succeed. Cheetah was very realistic in telling us what they can do, and they’ve managed to do even more than they promised.”


Rosenau is coupling the Cheetah product with Motorola MC75 PDAs to provide real-time load visibility and instantaneous proof-of-delivery signatures.


“Today, Cheetah is helping us track our drivers in real-time and to provide immediate feedback to our customers,” said Rhode.  “We look forward to using Cheetah’s route optimization to further improve our efficiency and be a better global citizen by reducing our carbon footprint.”


“Cheetah allows everyone involved, from dispatchers to customer service reps to end-customer employees to see not only where an order has been, but when it will reach its destination,” added Stephan Karczag, Cheetah’s vice-president of sales and marketing. “In today’s challenging economic times, Cheetah’s customers are finding this enhanced visibility and improved efficiency and productivity to be vital in not just surviving, but really thriving.”

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