Dealers can capitalize on Web templates (August 14, 2001)

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DENTON, Tex. — Finding up-to-the-minute information about Peterbilt dealerships, such as parts and service specials, is now easier than ever with the launch of the dealer Web template program.

The new program, which allows participating dealerships to build and administer their own company-branded Web sites that are linked directly to www.peterbilt.com, gives customers a quick and convenient way of finding their local dealership, and virtually everything they would want to know about it.

“The dealer template program gives our 60,000-plus monthly online visitors a simple, direct way to tap into the full spectrum of our dealerships’ resources,” says Peterbilt assistant general manager Dan Sobic.

He adds customers can research the model and options best suited to meet their application — as well as the full range of TruckCare aftermarket service programs for that vehicle. They can then use the dealer locator to be directed to the Web site of their local Peterbilt dealer.

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