Kenworth offers web-based satisfaction surveys for truck buyers

KIRKLAND, Wash., (Aug. 31, 2004) — Kenworth Truck is offering new truck purchasers the opportunity to complete two owner surveys via the Internet in an effort to improve customer satisfaction.

Customers can submit online responses to Kenworth customer satisfaction surveys conducted 90 days and 18 months after registration of the new truck purchase. In conjunction with those anniversary dates, Kenworth sends each new owner a postcard with an Internet link to the specific survey. The customer accesses the survey by providing the truck chassis number and contact information.

The surveys focus on the sales experience, truck delivery, product attributes and performance, interaction with the Kenworth parts and service departments, and overall performance of the Kenworth dealership.

Once the survey is completed, Kenworth notifies the dealer of any concerns expressed and request that the dealer contact the customer within five business days to begin addressing the issue.

A free Kenworth PremierCare Advantages Savings Book is sent to each customer who completes the survey on the Internet or by telephone interview. The book offers more than $1,800 in savings on quality parts, service and accessories for most leading truck makes at Kenworth dealers.